راهنمای بازاریابی در Google و Facebook و Twitter

راهنمای بازاریابی در Google و Facebook و Twitter

راهنمای بازاریابی در Google و Facebook و Twitter

این دوره راهنمای بازاریابی در Google و Facebook و Twitter می باشد. این آموزش برای توسعه دهندگان وب سایت بسیار مفید می باشد که بهترین شیوه های بازاریابی و کسب درآمد را در شبکه های اجتماعی مورد بررسی قرار می دهد. در ادامه راه اندازی retargeting در Adwords و نحوه افزودن تبلیغات به صورت اینترنتی را آموزش می دهد.
این دوره آموزشی محصول موسسه Udemy است.

سرفصل های دوره:

معرفی Retargeting
بازاریابی چیست؟
راه اندازی مدیریت برچسب گوگل
معرفی برچسب گوگل (GTM)
راه اندازی مدیریت برچسب گوگل
نحوه راه اندازی (GDN)
راه اندازی Adgroups
راه اندازی یوتیوب
نحوه بازاریابی در شبکه های اجتماعی
استفاده از AdRoll
راه اندازی Facebook
راه اندازی PerfectAudience
استفاده از Ghostery
ایجاد لیست های بازاریابی و در Adwords
نحوه افزودن تبلیغات در گوگل
نحوه افزودن تبلیغات در یوتیوب
نحوه افزودن تبلیغات در فیس بوک
نحوه ایجاد ویدئوهای GIF
و…
عنوان دوره:(++ Udemy Ultimate Guide to Retargeting (Google, Facebook, Twitter
مدت زمان: 3 ساعت
مدرس : Zaid Ammari

این فیلم آموزشی اوریجینال بوده و به زبان انگلیسی ساده و روان ، در محیط نرم افزار و قابل درک برای همه تدریس می گردد

Learn how to setup remarketing or retargeting on Adwords, YouTube, Facebook, AdRoll, PerfectAudience & Google Analytics.

This course has been carefully designed to explain retargeting/remarketing in all its aspects including setup, launch, optimization and best practices to creating and launching the most effective campaigns for maximum conversions/sales/lead collection. After taking this course you WILL become an expert on retargeting/remarketing.

Find what opportunities there are on Google, Facebook, YouTube, and AdRoll to reach your existing audience!

See how to use Google AdWords for conversions with live hands on advertising campaign creation for online sales using remarketing campaigns through Google Analytics targeted at previous website visitors and previous YouTube channel viewers.

Explore retargeting ads on Facebook, YouTube, and AdRoll with hands on tutorials showing you exactly how to make your ads and optimize them!

Why take this course?

There are many advantages to learning about retargeting/remarketing, especially in this course as it covers EVERY LITTLE aspect of the subject. Some of the advantages of taking this course:

Reach your existing audience on Google, Facebook, YouTube, Twitter, Perfect Audience, Google Analytics and even Google Tag Manager.

Earn additional income from your website (website owners)

Get paid for setting up retargeting/remarketing campaigns (marketers)

Get paid for optimizing and trouble-shooting other peoples retargeting/remarketing (marketers)

Become a consultant on retargeting/remarketing & start earning more (marketers)

Grow & expand your business & brand (website owners)

Save money and setup retargeting/remarketing without paying ad agencies a single dollar (marketers)

Are there any prerequisites?

There are NO prerequisites to taking this course. You don't need to know code, paid marketing or ANYTHING in digital marketing to take this course. Having a website is definitely a plus, however is not required. The course is designed for all user levels and is structured in the most effective way possible for maximum learning and implementation.

Material & Follow-up

Each and every section contains downloadable material that will help you remember and better expand your knowledge in the subject. The downloadable material is there to assist and confirm what you have learned. Every section contains video, audio and live presentations to help you become an expert in the subject quickly. I have also made sure that all my students will have the ability to interact with me and ask me any questions that they feel are necessary to grow their knowledge.

This is not your ordinary course! This course is designed from beginning to end with the intention to get you to become an expert/consultant in this area. Retargeting/remarketing has long been a best kept secret by agencies and expert marketers, however that`s all about to change.

Hope to see in the course! :-)

What are the requirements?

Internet access

What am I going to get from this course?

Over 39 lectures and 3 hours of content!

Ability to setup remarketing/retargeting on Adwords, YouTube, Facebook, AdRoll, PerfectAudience, Google Analytics and Google Tag Manager

Start setting up remarketing campaign yourself

Ability to measure & report on retargeting/remarketing campaigns

Become a consultant on retargeting/remarketing campaign setup and optimization

Become an EXPERT in all areas of retargeting/remarketing

Ability to optimize and guide others on retargeting/remarketing best practices

What is the target audience?

Digital marketers in all levels

Small business owners

Affiliate marketers

Digital consultants

SEO experts & specialist

Web developers

Advertising agencies

Lecture 1

Introduction to the course!

02:40

Section 1: Introducing Remarketing & Retargeting

Lecture 2

What is retargeting/remarketing & how does it work?

02:24

Lecture 3

Why is it so important? It definitely is!

04:22

Section 2: Setting up Google Tag Manager

Lecture 4

Introducing Google Tag Manager (GTM)

02:19

Lecture 5

Setting up Google Tag Manager

04:01

Lecture 6

Testing our implementation (QA)

03:57

Lecture 7

How to use Google Tag Manager

02:51

Section 3: Setting up Adwords (GDN)

Lecture 8

Setting up a campaign and installing the code!

06:57

Lecture 9

Testing our implementation

01:52

Lecture 10

Setting up Adgroups with simple audience lists (Basic)

06:23

Lecture 11

Setting up Adgroups using custom combinations (Advanced)

04:55

Section 4: Setting up YouTube Remarketing

Lecture 12

Setting up Youtube Video Campaigns & Settings

10:35

Lecture 13

Setting up Video Remarketing Lists and Targets

06:02

Set your CPV (Cost per view) to be between $0.05 and $0.30 max.

Section 5: Setting up AdRoll (Facebook + GDN)

Lecture 14

A brief into to AdRoll and when to use it!

01:27

Lecture 15

Setup using AdRoll

04:56

Lecture 16

Setting up Google Display Network campaigns & audience lists

06:25

Lecture 17

Setting up Adgroups for Google Display Network campaigns & list combinations

04:25

Lecture 18

Setting up Facebook campaigns

03:56

Lecture 19

Setting up conversions in AdRoll

03:21

Section 6: Setting up PerfectAudience (Facebook + Twitter + GDN)

Lecture 20

AdRoll or Perfect Audience?

02:15

Lecture 21

Setting up the retargeting code!

04:47

Lecture 22

Checking that the code is live & active!

01:23

Checking your code implementation:

To check if your code is setup correctly. Use Ghostery. Link attached.

Lecture 23

Setting up campaigns and settings

02:39

For your Bids:

Set your bids (CPC) to be between $0.50 $1.50 max.

Section 7: Bonus | Setting up Google Analytics Remarketing

Lecture 24

Setting up Google Analytics Tracking Code

03:25

Lecture 25

Checking your code installation (two ways!)

02:56

Lecture 26

Creating remarketing lists and setting up campaigns in Adwords

05:54

Lecture 27

Creating advanced analytics remarketing lists + custom combinations

08:17

Section 8: Banners, Video Ads and Creative Assets

Lecture 28

Why do banners & ads have their own section?

02:07

Lecture 29

Google Display Network Text Ads

05:13

Components of Text Ads (link attached)

Tip: Punctuate your description lines so that Google may fit your ads in more areas that a larger description line doesn't fit it in. I noticed more clicks on my ads once I added punctuations.

Examples of Call to action:

Register today!

Try it free!

Start your trial today

Join now

Talk to an expert

Purchase today

Try us free!

Tip: Don't use the word “click” in text ads. People have exhausted this CTA (Call to Action) and Adwords has updated their regulations about that.

Lecture 30

Google Display Network Image Ads

07:34

Sizes you should focus on:

1. Non-Animated Image Ads

File Types: JPG or JPEG (those provide the smallest dimensions)

Dimensions: Less than 40KB

2. Animated Image Ads

File Types: GIF

Dimensions: Less than 40KB

Loop Limits: 3 loops max (less than 15 seconds of animation in total)

For Mobile Specific Ads Only (Animated and Non-Animated)

File Types: GIF, JPEG, JPG

Sizes: 325x50, 200x200, 250x250

Dimensions: Less than 40KB

Loop Limits: 3 loops max (less than 15 seconds of animation in total)

Lecture 31

Bonus | Examples of GDN Image Ads & some research tools

04:47

For even more detailed search about your competitors, you can use SEM RUSH (link attached)

Lecture 32

Adding the Ads to your Google Campaigns

03:58

Lecture 33

YouTube Video Ads

06:28

Lecture 34

Adding the Video Ad to your Youtube Video Campaigns!

02:07

Lecture 35

Facebook News Feed Ad Guidelines & Best Practices

04:10

Lecture 36

Add Facebook Ads to AdRoll

01:54

Lecture 37

Bonus | How to create a gif!

04:30

Lecture 38

Bonus | How to create a gif from a video!

03:54

Section 9: Landing page best practices

Lecture 39

Which pages are best for your users to land on?

04:25

این فیلم آموزشی اوریجینال بوده و به زبان انگلیسی ساده و روان ، در محیط نرم افزار و قابل درک برای همه تدریس می گردد

قیمت : 10000 تومان

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راهنمای بازاریابی در Google و Facebook و Twitter